Fonts

fonts 19.03.14x

What is our fascination with fonts?  We all have an opinion on them.  There’s the ones we regard as looking like it’s been written personally by our loving grandmothers and others that make a 3 year old child look like a virtual calligraphist by comparison

Why do we always have to change things?  Perhaps change is the reason why we are currently evolving new and ever creative ways to express the written word.

For me, fonts are an expression of tone.

I often write little notes or short poems and find myself yearning for that perfect font to display it in.  That just-right font that will illicit the emotion that the words themselves are trying to convey.

But that’s just me…….

When it comes to design and fonts – the rules and red tape seem to be abundant.  Companies & institutions want to invoke trust from their reader.  Messages of different importance need to be represented in an equally “important” font.

web font purple www.underware.nl

When fonts go wrong

We’ve all seen the various advertisements that at a glance look wholly inappropriate right?

Here’s a reminder:

flickering lights    gumballs

No of course there’s no need to point out the blatantly obvious bad choices that were made when selecting the fonts.  Sometimes – it’s as simple as how one letter bumps or bleeds into another that causes nothing short of a foulmouthed inbreeding of characters.

Fonts have names – don’t confuse them!

Wrong-Font

There are utterly thousands of different fonts – but unless used correctly – the message conveyed may indeed be lost on the reader.

(I’m secretly  ‘loving’ the obvious gaffe made by the scribe of this particular gravestone – perhaps I’ll request it for mine !)

So fonts have names and personalities and tones and depth and underlying messages…..

It’s no wonder people are so afraid to be creative with their fonts.  It’s the old classic ‘ fear of being judged’.

Even with the introduction of Google fonts for websites – I fail to notice any dramatic change in what I see online.

Fonts have an anatomy too!

components of a font

We’ve come along from the cave drawings of yore.  We now have come so far along the typographic journey – we have now almost humanised our fonts.

So, as in life – we have to dress for the occasion.

We just have to figure out the right top-hat, tails and fancy cumberbunds to dress up our messages in.  Will our font people look cluttered when standing together or alternatively will they look like billy-no-mates when aligned in a row with a gaping space between them?

If it’s a party invite go with the slightly innebriated-looking comic sans (if it’s a kids party) or a slightly more elegant font for a more formal gathering

Will you look at that font!

I can’t believe my eyes – not one for keeping up with the Jones’s – I giggled inwardly when I found a forum where a reader was wondering what type of font was used for the most recent Royal Wedding invitation cards.  Over-enthused about discovering the answer – I duly followed the thread.

Hmmmph – nothing special!

zapf antiquaDesigned by Hermann Zapf (born November 8, 1918- ) – Zapf Renaissance Antiqua (1984–1987)

“You are but a flick of the wrist

Upon which I entrust my sentiment.

Take my words along your path

And deliver untainted to my muse.”

References:

http://www.underware.nl

http://www.dailyedge.ie/font-fails-1180586-Nov2013/

http://bblinks.blogspot.ie/2008/02/speaking-of-fonts.html

http://ilovetypography.com/2007/08/26/who-shot-the-serif-typography-terms/

http://answers.yahoo.com/question/index?qid=20110223213616AA3HgId

http://en.wikipedia.org/wiki/Antiqua_(typeface_class)

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